|
Home -
Yahoo! -
Help
|
|
|
|
Home -
Yahoo! -
Help
|
|
| |||||||||||
|
|
Wednesday November 17, 2:41 PM
The Jan Carlzon Seminar
The man who has been acclaimed by Tom Peters as being "on the firing line and achieved brilliant turnaround successes in record time" will now address Indian audiences in a day long definitive Customer Services Seminar. The seminar will be conducted in New Delhi at the Taj Palace on December 1, 2004 and in Mumbai at the Taj President on December 3, 2004. The Jan Carlzon seminar will offer a practiced and tested prescription for corporate leadership, one that is backed by solid achievement and a track record of having turned around three big Scandanavian companies, Vingresor, Linjeflyg and SAS into successful and profitable ones. It will emphasise the importance of responding to a changing and vibrant marketplace and highlight the importance of understanding needs of the marketplace if companies have to succeed. Commenting on his upcoming visit to India Jan Carlzon emphasized, " I have been working very closely with ACME over the last few months on the content of the seminar and am looking forward to interacting with Indian audiences. India is at the threshold of becoming an economic power to contend with globally and is seeing many changes both at the policy level and the operating marketplace. These changes will dictate to businesses to consider not just market driven leadership but also customer driven leadership changes if they have to emerge into successful players" The seminar is expected to be attended by market leaders and senior management representing PSUs, Aviation, Banking, telecom, petrochemicals and Industry watchers. When it comes to customer service, even the gurus of management acknowledge the revolutionary ideas of one leader - Jan Carlzon. With his now famous quote, 'WE USED TO FLY AIRPLANES, NOW WE FLY PEOPLE', he has presented to the world the revolutionary customer services concept called Moments of Truth. And used it to turn around SAS from a $20 million loss making airline to Europe's most preferred business airline in just one year. The day long seminar, which is divided into three in depth sessions, will rediscover the essence and articulate Carlzon's bold theory of management, in today's context. Session 1 using the case study of SAS - The Airline That Turned Around will throw light upon Market Driven Leadership and the ability to understand and direct change. It will emphasise the relevance of "Setting the Strategy" pertaining to the operating market conditions, e.g., when the oil crisis struck the market underwent stagnation and projected growth figures of air travel got thrown into a turmoil, it was the reassessment of the entire strategy at SAS that helped the airline overcome the crisis. He will emphasise the importance of every employee being a manager either at the operational level or the management level and thereby "flattening the pyramid and taking risks". Session 2 will use the case study of Sony Ericsson- Customer Driven Leadership and emphasise the need for businesses to consider Customer focused growth. Jan Carlzon will talk of the relevance of "understanding the customer" and his needs and look at the entire "customer experience vs products being sold " and most importantly how to effectively measure results for any corporate to see the success of the strategy adopted. Session 3 will focus on Building Strong Competitive Brands, which can survive when business environments change dramatically. He will aim to focus on the need for all brands to consider moving "From traditional piece-meal management to strategic business growth leadership", whilst also emphasizing the need to make many activities speak the same language and the relevance of communication - both Internal and External and also how to consider rewarding employees. ACME has been founded by four men who share a vision and are committed to helping organizations change and adapt to the environment in which they operate thereby achieving and promoting excellence in the field of management. ACME's work ethos is to enable companies to internalize change and adopt best practices leading to a deep-rooted change, which aids the expertise they deploy in the market place. Media contact details Sangita Malik, ACME Pvt. Ltd., +91 (11) 26016668, (Mobile) +91 (0) 9810401939 Ranjit Monga/Parul Chand, BrightLite Communications, +91 (0) 9811207293, +91 (0) 9811210418 Sudha Sarin, INSIGHT Communications, +91 (0) 9810091066, sudhasarin@yahoo.co.in
|
Copyright © 2002 Business2Media. All rights reserved
Copyright © 2004 Yahoo! Inc. All rights reserved.
Privacy Policy -
Terms of Service
