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Friday April 8, 06:58 PM
Top Travel Talk Delegates Learn Gulf Air's Change Secrets
Addressing senior delegates from all sectors of the travel industry on the subject of corporate change he discussed the unique approach adopted at Gulf Air to return the airline from loss to sustainable profitability over a period of three years. "In response to a 2002-mandate from our shareholders and the Board to transform Gulf Air into a commercially successful world class airline, we developed Project Falcon a three year restructuring programme," he explained. “Sustainable corporate change envisaged in this programme is not an over night process. It is more like a journey in which successive steps form a platform for the creation of a robust, but flexible organisation that can withstand and respond to the dynamics of the market.” He went on to say: “It cannot be achieved by cutbacks and cost cutting alone. While fiscal discipline and good corporate governance are vital, they are not sufficient to ensure long term continuity and viability; to guarantee the employment of the thousands of people who work in the airline, or the airline's ability to contribute meaningfully to the regional economies.” Innovation, confidence and boldness are equally essential hallmarks of successful change. Underpinning these elements is investment in the core business - whether in the brand, the people, products and services or the infrastructure. On the eve of the WTTC summit in New Delhi where he will participate in a debate on synergies in the travel and tourism industry, he also stressed the importance and logic of working with strategic partners and alliances to achieve economies of scale, cost savings and greater effectiveness in the market. Mr. Hogan's tour in Germany also included the signing in Hamburg of a USD138 million agreement with Lufthansa Technik for the management and maintenance of the airline's rotable components. About Gulf Air Gulf Air was founded in 1950. Today, it is owned by the Kingdom of Bahrain, Oman and the Emirate of Abu Dhabi and is the only truly pan Gulf carrier in the region. The airline's network stretches from Europe to Asia and covers 50 cities in 33 countries. The fleet is one of the most modern in the Middle East and comprises 35 aircraft. The airline is in the last year of a three-year strategic recovery programme, headed by President and Chief Executive, James Hogan. The airline, which is making rapid strides towards regaining profitability by 2005, aims to further evolve by taking its renowned cultural strengths, which have been gained over more than half a century, into a global environment. The dramatic turnaround in Gulf Air's fortunes has won international recognition. In January 2004, The Centre for Asia Pacific (ASPI.BO, news) Aviation (CAPA) presented the airline with the prestigious Airline Turnaround of the Year Award for 2003. Gulf Air was also the recipient of the 2003 Platinum Award for the Best Airline in the Middle East and North Africa, recognising the airline's commitment to service excellence. Winner - Middle East and North African Platinum Best Airline Travel Award 2004 Winner - Skytrax Most Improved Airline Award 2004 Winner - Skytrax Best First Class Onboard Food Category 2004 Winner - Skytrax Best Business Class Check-in Category 2004 Official Airline and Sponsor of the Gulf Air Bahrain Grand Prix 2005 Media contact details John Anderson, General Manager India, Gulf Air, +91 (22) 2202 1313, gfgmindia@hathway.com Snehhal Chitneni / Shilpika Bordoloi, IPAN, +91 (22) 2266 1755, snehhal@ipan.com,shilpika@ipan.com
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