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Friday December 15, 06:02 PM
xBhp.com’s The Great Indian Roadtrip |
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New Delhi, Delhi, India, Friday, December 15, 2006 -- (Business Wire India) -- The Great Indian Road Trip—xBhp.com’s nationwide biking tour spread over 20000 km, 110 days, 570 cities across 26 states—today ended with four bikers zipping into New Delhi in the early hours of the morning. The Great Indian Road Trip was flagged off from Delhi on 15th August in an event that attracted huge attendance of biking enthusiasts. xBhp.com, backed by its principal sponsor Castrol Power1 and a host of other sponsors, had undertaken an ambitious road trip through the length and breadth of India on bikes and motoscooters. Conceived by xbhp.com, which is India’s largest pan – India biking community, the Great Indian Road Trip will continue to be the envy as well as the pride of every passionate biker.
The aim was to undertake the most radical pan-India road trip ever conceived. It was an expression of freedom and the spirit of adventure. This trip was not just about the thrill of traveling around India on motorbikes but about discovering new routes, the surreal experiences, interacting with strangers, and above all appreciating the diversity and beauty of India. This trip has brought together all this and has preserved the memories in the form of thousands of visuals and videos, to be converted into a coffee-table book & an online repository of information that could become a treasure for travelers and explorers of India.
xBhp.com is a pan - India non profit biking community with thousands of members. The road trip has been done on India’s most exciting bikes - the Comet 250, Kinetic Italiano Jupiter and Kinetic Italiano Blaze, as well as a super bike - the Fireblade CBR 1000-RR. All bikes have been running on Castrol Power1 engine oil - a top grade bike lubricant specially engineered to meet the high performance requirements of latest 4 stroke bikes.
Commenting on the conclusion of the Great Indian Road Trip, Mr. Saugata Basuray, Marketing Manager, Castrol India Ltd., the main sponsor of the trip said, “The Great Indian Road Trip was an expression of freedom and the spirit of adventure. Above all it is a manifestation of the spirit of biking. Given Castrol’s passion for performance and long association with major automotive achievements across the world, it was only natural that Castrol Power1 to associate and support an initiative like this. As a global brand with a 100-year history, we are constantly looking to engage with the biking community and share our technological edge and long association with motor sport. We will encourage and continue to support Indian youth as they aspire to achieve excellence in the pursuit of competitive and adventure sports”.
“It has been a fascinating journey for us and we return with unforgettable memories and priceless experiences. The Great Indian Road Trip that began as a dream has today become the envy of many people across the nation - bikers and non bikers alike. A feeling of exhilaration and triumph settles over us as we ride back home only to dream and conceive more daring trips like this in the future. What has fuelled the success of this trip is the support of Castrol Power1. Castrol Power 1 in our bikes ensured that our bikes performed at peak operating conditions all throughout this 20,000 KM saga. Given our stupendous experience with Castrol Power1, it will continue to be our natural choice in the future as well.”, according to Sundeep Gajjar, Head Convener, xBhp.com
Some Quick Facts:
The Trip:
-- 20,000 km across India.
-- Over 570 cities in 26 states.
-- 6 bikes and two backup vehicles
-- One of the World’s fastest Superbikes (CBR 1000RR Fireblade)
-- 3 Italian Scooters ( Blaze )
-- Hyosung Comet GT-250
-- 2 Backup Vans (Force Motors) & a Mobile Communications Center.
-- The team comprised of young automotive journalists & photographers equipped with professional SLR and Mini DVD cameras (Canon).
-- The Mobile Communication Center enabled the required connectivity allowing the photographs and videos to be uploaded on to the Internet. This allowed the GIR team to share their experiences with desktop adventurers around the world.
-- Rallies in 6 major cities of Delhi, Pune, Hyderabad, Bangalore, Mumbai and Chennai had hundreds of automotive enthusiasts joining the GIR team. (For G2G’s and short trips on route)
-- The GIR was a potent medium to widely spread awareness on different social causes across the rural/urban populace it passed through.
-- The GIR had an interactive element with the online community allowing them to suggest the itinerary at each place the GIR team visited. This online element happened in real time, enabling the community to effectively drive the trip.
-- All the vehicles were completely branded with the signage of the sponsors, making this the first branded road trip ever in India.
Online Resources:
-- Official club website : http://www.xBhp.com
-- Official trip website : http://www.theGreatIndianRoadTrip.com
-- Trip blog on rediff.com (promoted by rediff.com) : http://xbhp.rediffiland.com
About Castrol Power1:
Castrol Power1 is a top grade bike lubricant specially engineered to meet the high performance requirements of latest 4 stroke bikes. Castrol has been associated with Moto GP – the ultimate contest of man and machine in the biking world, for several years. Castrol Power1 – which is available globally in over 30 countries, incorporates all the learning that Castrol has gained over the years while developing racing technology. For enthusiast bikers, Power1 makes the difference.
About Castrol India Limited
Castrol India Limited is a public limited company in which 70.92 % of the paid-up capital is held by Castrol Limited, U.K which is a part of BP Group worldwide. Starting off as a trading unit in India, Castrol has grown to become the largest lubricant company in the retail automotive segment. Castrol has constantly demonstrated its commitment to Indian consumers by offering world class products, backed by the highest level of customer service. Castrol India is acknowledged as the technology leader in the Indian lubricant industry.
For more on Castrol India, visit www.castrol.co.in
Media contact details
Neha Gupta,
IPAN,
+91 (022) 2266 1755/ +91 9820572625,
neha.gupta@ipan.com
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