Thursday October 4, 03:00 AM
Au DITIONS: WGC workshops begin in 30 cities
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By Economy Bureau
The World Gold Council (WGC), the indusry association of the world's leading gold mining companies, has started organising workshops in 30 cities of India as a prelude to Au DITIONS, a competition for gold jewellery designers. Au DITION is aimed at identifying three trend-setting designers, whose works will be showcased worldwide. Madhumita Dutta, WGC's head of marketing in India, said this year's theme is trend-setting gold. The council believes that the promotion of innovative products and designs will help increase consumption of gold jewellery worldwide. India is the second largest market for gold jewellery in the world. Growth prospect is enormous for the Indian market too. The competition, often considered to be the Oscars of the gold jewellery designing, previously held in Brazil, South Africa and China and West Asia. It is being held in India for the second time. Dutta said noted fashion designer Raghavendra Rathore would judge the entries on the basis of originality and innovation. Twenty entries will be shortlisted and the final three winners will be selected from those. With the WGC certification, designers would be able to promote their designs internationally, Dutta said.
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