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Thursday May 8, 04:36 PM
Gift Your Mother with Flowers and Jewellery on Mother’s Day using OxiCash |
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New Delhi, Delhi, India, Thursday, May 08, 2008 -- (Business Wire India) -- On the occasion of Mother’s Day, OxiCash, the Prepaid Stored Value Virtual Wallet from Oxigen Services India Pvt Ltd, announces a tie-up with Ferns ‘N’ Petals, the country’s leading branded chain of retail florists, and Trijewels, one of India’s largest online jewellery shopping portal. With today’s hectic lifestyles and paucity of time, this facility can be a boon for those who want to greet their mothers in a special way on Mother’s Day. This initiative will enable all users of OxiCash to give special gifts of flowers and jewellery to their mothers, by paying for the same with their mobile phones using the prepaid value stored cash based mobile wallet of OxiCash.
Announcing these new associations, Oxigen Group’s Executive Director – Brand, Marketing & VAS Meher Sarid said “With today’s busy lifestyles where time is always a rare commodity, orders placed on mobiles or online, powered by OxiCash, will enable gifts of flowers and jewellery to communicate the deepest feelings of love and gratitude to that special someone. Now OxiCash users can order from an exotic range of flowers and displays from Ferns ‘N’ Petals, along with jewellery from Trijewels and, at the same time, avail of special discounts on their purchases.”
With both these industries in India having a tremendous potential for growth with rising incomes and urbanisation, OxiCash virtual wallet from Oxigen has heralded a new beginning in the Indian floral and jewellery industry with this being the first time ever when consumers can pay for flowers and buy jewellery on the gracious occasion of Mother’s Day using their mobile phones.
Speaking on the tie up, General Manager, Ferns ‘N’ Petals, Ms. Shalini Gera said, “Since our inception in 1994 we have followed the principle that customer satisfaction is the keyword to success. Our affiliation with OxiCash is an effort to value-add to our existing infrastructure in order to serve our customers better by opening an easy payment gateway for our clients.”
This is a milestone from Oxigen which will enable its OxiCash users to tap the beauty of flowers and hallmarked jewellery for reaching out to their loved ones on special occasions like Mother’s Day. In addition, this will facilitate access for Ferns ‘N’ Petals and Trijewels to the fast growing mobile subscriber base in India.
According to Trijewels COO, Mr. Farrukh Saeed, “We value our association with OxiCash as this will not only enable us to expand our customer base, but also because we are joining hands with OxiCash in a pioneering effort to celebrate this special occasion, Mother’s Day, with their clients.”
OxiCash users can now go ahead and use their mobiles on those occasions when they want to make their near and dear ones feel really special. They just have to SMS Oxigen 9870888888, and will receive an oxigen application followed by confirmation SMS of wallet creation with password. Download & install application (if GPRS phone) or use SMS method.****. Top up your wallet & use it to pay for various services. For more details on how to make that memorable occasion a truly cherished one by saying it with the sweetness of flowers and exquisite jewellery!
(*** Use SMS transaction method even without GPRS handset, contact customer care or for more information log on to www.oxicash.in)
About OxiCash:
OxiCash, the Smart Way to Pay is a one-of-its-kind prepaid offering that enables users to buy whatever they wish, just by clicking a few buttons. A prepaid stored value wallet that is accessible through all mediums, i.e. mobile or PC, it allows users to make payments fora host of services such as Prepaid mobile recharges,Bill payments, Travelservices, Mobilevideos, Music, Games and other Utility Bull Payments. With OxiCash Wallet, one’s mobile phone number becomes his/her unique identity.
Oxicash can be used on the Mobile as well as from the Web - a Unified Payment Solution it is compatible with any access technology (GSM/CDMA/WiFi/DSL Connection/Dial-up connection). OxiCash value cannot be encashed (Closed Wallet) and Full Value is available for usage with no deductions on any account.
OxiCash has a widespread distribution network (Oxigen's Retail Network of 50,000 outlets to expand to 250,000 by 2010)
For more information, please see: www.myoxigen.com & www.oxicash.in
About Ferns ‘N’ Petals:
Ferns ‘N’ Petals, India’s leading retail flower chain, is widely known for introducing the unique concept of lifestyle flower boutiques in India. These floral boutiques offer a vast variety of fresh cut flowers and unique flower arrangements, artificial & dry flowers, and an exclusive range of object d’art such as scented candles, candle stands, imported Italian glass vases, etc. Ferns ‘N’ Petals boasts of 64 outlets all over India. In addition to their own outlets, they have a network of 65 strategic alliances in India for national deliveries and 156 vendor’s partners outside of India for global deliveries.
For more information, please visit www.fnp.in.
About Trijewels:
Trijewels.com is India’s largest online jewellery store. It is all about finding exact jewellery, learning about latest jewellery trends and gift ideas. Through the participating brand partners of Trijewels.com, one can find up to date information, latest designs, what’s on sale and also take the advantage of special offers and events.
For more information, please visit www.trijewels.com.
Media contact details
Chandna Rakshit,
Oxigen Sevices Pvt Ltd.,
chandna.rakshit@myoxigen.com
Rashi Tarika,
IPAN,
+91 (011) 42492100,
rashi.tarika@ipan.com
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