Tuesday December 9, 11:31 AM
WebTrends Selects Multi-Channel Marketing Expert to Guide Product Strategy |
 |
Portland, Oregon, United States, Tuesday, December 09, 2008 -- (Business Wire India) --
WebTrends Inc., a leading provider of web analytics and online marketing
solutions, has appointed veteran marketer Casey Carey as vice president
of products. Carey, who will lead the company’s worldwide product
strategy, has more than 25 years of experience using consumer
information and transactional data to drive marketing strategies for
global, multi-channel organizations.
“Accurate and actionable data drives marketing effectiveness and overall
business growth,” Carey said. “I am thrilled to help WebTrends continue
advancing the state-of the-art in marketing optimization and provide
marketers new and better ways to gain a holistic view of their customers
– both online and offline.”
Carey comes to WebTrends from Abacus, creators of the world’s first and
largest cooperative database, where he served as vice president of
marketing and later as senior vice president of product management. He
was responsible for product and go-to-market strategies designed to
improve the marketing effectiveness of catalog, retail and
business-to-business merchants. Prior to Abacus, Carey held positions at
other top consumer data and marketing companies, including Customer
Insight Co., Experian, ROI Direct, MatchLogic and Peak Effects. Carey
also speaks about database marketing, campaign management, e-commerce
and Internet marketing at industry events and conferences.
“I’m extremely proud of the seasoned executive team we’ve brought
together,” said Alex Yoder, WebTrends CEO and president. “Casey’s
extensive experience in multi-channel campaign management and data
integration strategies will further expand WebTrends thought leadership
beyond the web to online and offline marketing optimization.”
About WebTrends Inc.
WebTrends provides web analytics and online marketing solutions to
optimize marketing campaigns and customer engagement. WebTrends
Marketing Lab delivers the industry's most recognized analytics, SEM,
and visitor intelligence solutions to enable companies to understand
their customers, drive customer engagement, and enhance marketing and
brand awareness. Thousands of leading global organizations, including
Microsoft, Reuters, General Mills and Ticketmaster have chosen WebTrends
business solutions and client services expertise to optimize their
customers' online experiences.
For more information, visit: www.webtrends.com.
WebTrends is a registered trademark of WebTrends Inc. in the United
States and other countries. All other trademarks and registered
trademarks are the properties of their respective owners.
CONTACTS :
Media:Edelman Media Relations
Corey Gault
503-471-6836
corey.gault@edelman.com
or
WebTrends MarketingBarry Parshall
503-553-2741
barry.parshall@webtrends.com
|
