Wednesday December 10, 10:37 AM
BRC Imagination Arts Congratulates Heineken on the Grand Opening of the New Heineken Experience |
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Burbank, California, United States, Wednesday, December 10, 2008 -- (Business Wire India) --
The Heineken Experience, designed by BRC Imagination Arts, one of the
world’s leading creators of entertainment and brand experiences, today
celebrated its official Grand Opening.
To create the new Heineken Experience, BRC used state of the art
technologies to place visitors at the center of the rich history and
family story that has made Heineken a world-class company. The journey
through the New Heineken Experience pulls back the curtain and immerses
visitors in every aspect of Heineken’s brewing process. At various
points in the experience, guests see, smell, touch, and taste
everything—quality raw ingredients, the incomplete brew in progress, and
the final pleasure of a finished Heineken. Guests also experience
brewing from the inside via a whimsical but factual special effects ride
through the brewing process.
Renowned for its award-winning approach to experience design, BRC
(brcweb.com) turns corporate stories into experiences that bring brands
to life in a way that traditional advertising simply cannot. By
combining innovative story telling with the state-of-the-art technology
and special effects techniques of themed entertainment, Hollywood, and
Broadway, BRC-designed attractions immerse visitors in every aspect of a
brand, forging a personal connection that delivers more impact than a
traditional thirty second spot.
“Corporations with valuable brands recognize the importance of
connecting fans to the values and ideals associated with their company
and products. BRC’s approach to Experiential Marketing and guest
experience design turns branded attractions into one-of-a-kind
destinations that resonate with guests for years. In a time when
consumers are bombarded with thousands of media messages each day, the
ability to create an attraction that cuts through fragmented
impressions, and truly immerses a guest in a brand, is invaluable,” said
Bart Dohmen, Managing Director, BRC Imagination Arts, BV.
BRC has designed and produced branded attractions, visitor centers,
tours, and world expo pavilions for a wide range of corporate,
not-for-profit, city, regional development and government clients
including Disney, Ford, GM, NASA, U.S. Pavilion Expos 2005 and 2010, and
Volkswagen.
ABOUT BRC IMAGINATION ARTS
Founded in 1981, BRC Imagination Arts is the leader in the design,
creation, and production of innovative and immersive educational,
entertainment, and brand experiences. BRC projects have consistently
exceeded the expectations of clients and visitors, and have a proven
track record of economic sustainability and the industry’s best record
for on time, on budget performance. BRC clients include Abraham Lincoln
Presidential Museum, Adler Planetarium, Disney, Ford Motor Company,
General Motors, NASA, Universal Studios, and The Empire State Building.
With offices in California, The Netherlands, and the United Kingdom, BRC
has been honored with over 250 international awards for creative
excellence including two Academy Award nominations, and 15 THEA Awards
for Outstanding Achievement in themed entertainment. The company is
currently engaged in major projects in the United States, Europe, and
the Middle East. For more information, visit www.brcweb.com.
Media contact details
CONTACTS :
BRC Imagination Arts
Kristen Collins
617-833-5574
CONTACTS :
BRC Imagination Arts
Kristen Collins
617-833-5574
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