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Wednesday December 10, 03:00 PM

Kotak Securities Launches Smart Order

Mumbai, Maharashtra, India, Wednesday, December 10, 2008 -- (Business Wire India) -- Kotak Securities, the stock broking arm of the Kotak Mahindra group today announced the launch of Smart Order, a new service from, Kotak Securities that will help clients buy and sell stocks at the best possible rates from either of the stock exchanges – BSE or NSE.

Prasanth Prabhakaran, Senior Vice President & All India Head for Broking, commenting at the launch of this new service, said, “Smart Order is a novel concept introduced by Kotak Securities in the online broking space. Till date the online customer had to manually inspect and select the exchange to get a better price for his transaction. But with this system, Kotak Securities will help them get the best quoted price amongst NSE & BSE. There are price differences available in the market. Smart Order exploits these differences to benefit the customer. The investors can check the key features of this service on our website www.kotaksecurities.com.”

The Smart Order endeavors to offer the customer the best available price between NSE & BSE. Once he selects Smart Order to buy or sell, it executes the order at the best combination of price and quantity by doing a dynamic search. It is in fact better than having a dealer who decides the choice of stock exchange that will give you a better price and then executes the deal and all this instantly.

Smart Order is available without any extra charge and will be provided to all online clients of
Kotak Securities.

About Kotak Securities

www.kotaksecurities.com

Kotak Securities Limited is a subsidiary of Kotak Mahindra Bank Limited and is the stock broking arm of the Kotak Mahindra Group. It is one of the India’s leading stock broking houses. Kotak Securities manages a huge equity asset pool with over Rs. 2934 crore under management. Kotak Securities was awarded the prestigious ‘Best Performing Equity Broker in India’ by CNBC TV -18 – Optimix Financial Advisory Awards. It offers a wide range of financial products for its investors. Kotak Securities, today, has 796 outlets in 313 cities, servicing over 3, 00,000 customers.

All figures as on 30th Sept ‘08.

Media contact details
Shreya Das,
Kotak Securities Limited,
+91 9920224381,
shreya.das@kotak.com

Jaswinder Manchanda,
IPAN,
jaswinder.manchanda@ipan.com,
+91 9967375327

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