Wednesday November 4, 03:34 AM

Source: Indian Express Finance

Hero Honda scales up sales target for 2009-10

By fe Bureaus
Driving high on robust growth during the first half of the current fiscal owing to higher penetration in rural areas and new products, Hero Honda Motors, the country s largest two-wheeler manufacturer, has revised its sales target upwards for the current financial year. We are going to exceed 40 lakh units handsomely this fiscal, not by a small number but by a big number, Anil Dua, senior vice-president (sales & marketing), said. The company, which had sold 37.22 lakh units in 2008-09, was earlier eyeing a 7.5% growth this fiscal at 40 lakh units. While Dua refused to give the new target for 2009-10, it is expected that the company will register over 10% growth this fiscal. This comes close on the heels of the Society of Indian Automobile Manufacturers (Siam), the auto industry body, revising the growth targets for 2009-10. Siam said in October that the auto industry would grow by 10% in 2009-10 as against the earlier target of 5%. Hero Honda has recently launched a premium bike, fuel-injected ZMR, along with a new version of Hunk in the premium segment, and a special edition of Splendor+.